Speaking about the launch, Dinara Toktosunova, CEO of Ruptly, said: “Ruptly’s new Spanish-language platform is another step forward as we strive to best meet the needs of our clients. This is the latest in our long list of product and service innovations, including the introduction of live streams accessible in just three clicks, and transformative pricing plans that are democratising content for media and individuals. We will continue to evolve our offering to reflect our growing international client base.”

This announcement follows another in March, made during a panel session at Cabsat Content Congress, that Ruptly will also be launching an Arabic version of its platform later this summer.

Carolina Velasco, Ruptly’s Iberia and LATAM Territory Manager, said: “This is a fully-localised, Spanish website and live platform that will enable us to be more accessible to our Spanish language client base, as well as enabling us to provide more stories that are specific to the Iberian and LATAM regions.”

Amongst the clients to benefit from Ruptly’s Spanish platform are Jorge del Villar, Chief Content Officer at Cultura Colectiva, who looks to the agency for: “stories with value to stand out in a saturated media landscape”, and Sebastián Morales, Director of Digital at Publimetro, who said: “Ruptly has become an important partner within our ecosystem, providing ready-to-use material and increasing our video production.”

Yesterday, Mauro Torres, Ruptly’s Deputy Head of Planning and Head of Sports, discussed the new Spanish-language service, as part of a panel exploring how to engage users and audiences in a saturated media landscape at SIPConnect, an annual digital media and services conference in Miami, Florida. The panel was moderated by multimedia journalist, TV personality and author, Cathy Areu.